Visit Santa Cruz County has provided a report on hotel occupancy and tourism data.
From the study: Hotels in Santa Cruz County saw a decrease in occupancy of -13.7% YOY finishing the month at 48.5%. Similarly, short-term rental saw decreases in occupancy of -6.9%, resulting in a total of 16.5% for January. The drops are in part due to demand changes from recovery crews in the market from storms last year, but also change in winter Ski season due to snow shortfalls has affected the market
Hotel occupancy in the US reached 51.9% in January, starting the year 1.7% behind occupancy one year ago. Despite this, ADR increased 2.7% YOY to $146.33, and RevPAR grew slightly by 0.9% to reach $75.99.
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