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Best Reasons to Participate in Chamber Networking Events

Updated: Apr 1

By Mary Andersen

Want to grow your business, meet prospective clients and strategic partners, or amplify the benefits of your products or services? Here are 3 top reasons for business owners and nonprofit leaders to attend San Lorenzo Valley Chamber of Commerce networking events. 

1. Opportunity to network with other professionals and potential clients or customers. 

2. Increase the visibility of your business, products, and services.

3. Access to resources through the expertise of attendees.

Networking Opportunities

Mixers, meetups, workshops, and other Chamber events provide a low-cost, high-impact way for individuals and businesses to network with their fellow entrepreneurs and future clients or customers. A diverse range of professionals often attend, representing various sectors, including retail, tech, legal, and nonprofit, to name just a few.

Did we mention how much fun these gatherings are? Enjoy tasty food and beverages, door prizes, and fascinating speakers while exchanging ideas and building relationships. An important marketing buzzphrase is “strategic partnerships.” Growing your networking circle leads to the best of those business-building collaborations.

Visibility and Exposure

Increased visibility within Santa Cruz Mountains communities and the surrounding region is crucial for small businesses to thrive. We require the attention of locals and visitors alike. How does networking amplify this? By garnering media coverage and attention from local leaders who become aware of your offerings. Also, brand building can increase your credibility and allow you to position yourself as the best choice in your industry or field. 

Access to Resources and Support

The people you’ll meet! So many of our members mention their love for the scenic beauty of the San Lorenzo Valley and the warmth of the people who live and work here. We agree! Our workshops and seminars are designed with business-building in mind. You’ll walk away with actionable tasks to increase revenue and implement marketing strategies. Our guest speakers feature thought leaders who provide insight into local cultural issues. By attending a mixer or meetup, you’re sure to engage with experts who can provide advice and resources on topics such as funding, marketing, branding, event management, and more. 

Your success is our priority. Chamber membership and events are an affordable and valuable investment. Learn more about membership opportunities at

Mary Andersen is a Marketing, Communications, and Fund Development Professional.


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