How to Host a Successful Networking Mixer in the San Lorenzo Valley

Hosting a networking mixer is easier than you might think, and it’s a fantastic way to showcase your business or nonprofit while giving back to the community. Follow these steps to plan a mixer that leaves a lasting impact:

Step 1: Define Your Goals and Audience

• Purpose: Decide what you want to achieve. Are you aiming to attract new customers, connect with other businesses, or raise awareness for your nonprofit’s mission?

• Audience: Identify your target attendees—local business owners, nonprofit leaders, community members, or a mix. Tailor the event to their interests. For example, a mixer for creative businesses might include live music, while one for nonprofits could focus on community impact.

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Step 2: Choose a Venue and Format

• Venue: Select a location that reflects the SLV’s charm. Options include your own business space, collaborating with a local restaurant, a community center like Highlands Park, or an outdoor venue like one of our many county parks.

• Format: Decide on a casual mixer with light refreshments, a structured event with a guest speaker, or a themed event. Keep it simple to encourage conversation.

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Step 3: Partner with the SLV Chamber of Commerce

• Contact the SLV Chamber to co-host or promote your event. We will help spread the word through our newsletter, website, and social media channels, ensuring a strong turnout. We can also provide guidance on logistics and connect you with other local organizations to collaborate.

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Step 4: Plan the Details

• Date and Time: Choose a time that works for your audience, such as a weekday evening (e.g., 5:30–7:30 pm) to accommodate working professionals.

• Budget: Keep costs low by seeking sponsorships from other local businesses for refreshments or raffle prizes. For example, a local winery like Kissed by an Angel Wines could provide tastings, or a bakery like The Buttery could donate treats.

• Invitations: Create a free event listing on platforms like Eventbrite or use social media to promote it. Encourage RSVPs to gauge attendance.

• Activities: Include icebreakers like name tags with a fun prompt (e.g., “What’s your favorite SLV hike?”) or a brief “spotlight” where attendees introduce themselves. Consider a raffle to support a local cause, like the Valley Women’s Club.

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Step 5: Create a Welcoming Atmosphere

• Ambiance: Reflect the SLV’s unique vibe with local touches—think redwood-themed decor, live music from a local artist, or a slideshow of community photos.

• Refreshments: Offer simple, locally sourced food and drinks.

• Facilitation: Assign a team member to greet attendees, make introductions, and ensure everyone feels included.

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Step 6: Promote Engagement

• Networking Opportunities: Provide a table for business cards or promotional materials. Encourage attendees to share their elevator pitch during the event.

• Follow-Up: Collect contact information (with permission) to follow up with attendees. Send a thank-you email and invite them to future events or to join the SLV Chamber.

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Step 7: Evaluate and Follow Through

• After the event, gather feedback through a quick survey or informal conversations to improve future mixers. Share highlights on social media, tagging attendees and the SLV Chamber. Follow up with new contacts to nurture relationships.

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Tips for Success

• Keep it Local: Highlight what makes the SLV special—our redwoods, small-town charm, and community spirit.

• Be Inclusive: Ensure your event is welcoming to all, regardless of industry, background, or experience level.

• Leverage Technology: Use social media and Facebook events to share live updates during the event, and tag @SLVChamber to amplify your reach.

• Plan for Accessibility: Choose venues with ample parking and accessibility features to accommodate all attendees.

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Why Host with the SLV Chamber?

The San Lorenzo Valley Chamber of Commerce is here to support you every step of the way. By partnering with us, you’ll gain access to our network of over 200 local businesses and nonprofits, promotional resources, and expertise in event planning. Together, we can make your mixer a success and strengthen your connections to the community.

Get Started Today!

Ready to host a networking mixer or collaborative event? Contact us at 831-335-6500 or info@slvchamber.org to discuss opportunities. Let’s work together to bring attention to your business or nonprofit. 

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JOIN THE CHAMBER

Are you ready to grow your business or nonprofit and connect with the San Lorenzo Valley community? Join the SLV Chamber today and enjoy customer leads, networking opportunities, events, and resources that help your business thrive.

Click here to become a member: slvchamber.org/membership